Results library
Evidence that a GTM motion can create pipeline before you scale it.
These are not polished case study claims. They are campaign surfaces showing which buyers replied, where pipeline signal appeared, and which tests created qualified pipeline conversations.
What we test
ICP, message, timing, account list, and pipeline target
What we measure
Replies, objections, interested signals, and qualified conversation quality
What happens next
Scale the strongest motion into more qualified pipeline
Sales conversations created from tested markets
Interested buyers surfaced from live tests
Turning campaigns into GTM evidence
Campaign screenshots
The evidence should look like live market data.
Each screenshot shows a real campaign surface, what the market did, and whether the motion had pipeline potential.
Compounding pipeline evidence
Lantern long term campaign system
Lantern is the clearest example of what happens after a GTM motion is found and scaled. Across the engagement, campaigns have created 993 pipeline signals and 450+ booked meetings from repeatable account list, message, and ICP testing.
255K+
Prospects tested over time
10,336
Market replies captured
993
Pipeline signals
450+
Meetings booked from signal
Fresh signal evidence
Recent market expansion test
A recent campaign tested whether a fresh account pool could still create qualified pipeline. In under two weeks, the campaign surfaced 496 replies and 49 pipeline signals, giving the team a clear read on where to keep scaling.
8,701
Prospects tested
496
Market replies captured
49
Pipeline signals
9.88%
Interested rate
Finance market evidence
AI contract intelligence platform
A live outbound market test into US finance leaders that showed the ICP was reachable, responsive, and worth scaling.
52K+
Finance prospects tested
1,244
Market replies captured
64
High intent pipeline signals
39
Pipeline conversations created
B2B services market evidence
Founder led B2B services campaign
A campaign testing whether a narrow B2B services offer could create pipeline signal from a defined buyer pool. The result was strong reply volume, low bounce rate, and enough interested buyers to justify further testing.
7,072
People contacted
280
Unique replies captured
31
Pipeline signals
11.07%
Interested rate
Event attendance evidence
OMG Commerce Google HQ event
OMG Commerce wanted to test whether a targeted campaign could generate attendees for an event at Google HQ in LA instead of relying only on traditional event promotion. It worked well enough that the next test is for their NYC event at Google HQ.
842
Target attendees contacted
61
Unique replies captured
16
Interested attendee signals
26.23%
Interested rate
Executive renewal evidence
Executive benefits renewal campaign
An executive benefits provider needed to know whether senior leaders at large companies would engage around benefits renewal timing. The campaign proved the market could be reached and turned that signal into 16 qualified renewal conversations.
7,014
Senior buyers tested
398
Market replies captured
46
Interested renewal signals
16
Renewal conversations created
Long term evidence
2+ years converting enterprise market signal into repeatable pipeline evidence
Lifetime GTM intelligence captured across 366,000+ emails and 175,000+ prospects contacted.
Qualified pipeline conversations created from validated ICP signal
Buyer signals generated across the market
Market replies captured and analyzed
Senior buyers tested across account groups
Live tests sent through the market
Pipeline signal surfaced inside accounts like
Client evidence
What clients said after the campaigns moved.
“That's more meetings than I've ever booked from any kind of cold outreach. Five meetings in one week from a single campaign. This is worth continuing.”
Chris Brewer
CEO, OMG Commerce
“I was thoroughly impressed by the entire process. The biggest win is speed to lead. Whether somebody responds at 2 p.m. or 2 a.m., they're not waiting hours to receive a response.”
Will Butler
Managing Director, Syro Business Development
“I'm happy with where things are at. It's been great working together.”
David Bromberg
Founder, Lantern
Want to find the motion behind results like these?
30 minute call. We will map the ICP, message, account list, and live outbound test we would run before you scale the motion.
Plan a market testLimited availability. We take on a small number of new clients each quarter.