About Riserify
We help companies find the GTM motion worth scaling
Based in London, built for US and global markets. We test buyers, messages, and account lists before companies commit months to SDR hires, ad spend, or the wrong ICP.
Our story
Riserify was founded after years of seeing the same problem inside B2B sales teams; companies were scaling their GTM motion before they knew which ICP, market segment, and message could create enough qualified pipeline.
For the last 2-3+ years, Riserify has been built around the idea that outbound campaigns are not just a way to book meetings. Used properly, they are a fast market feedback system to see who responds, what they object to, and which account groups can support the next revenue target.
The result is a live market test approach that gives clients evidence before they decide what to scale. We still create pipeline conversations, but the deeper value is knowing which motion can become qualified pipeline before more budget is committed.
Why we exist
To help ambitious B2B companies stop guessing which GTM motion can create pipeline. We turn outbound campaigns into structured market evidence, then help scale the ICP, message, and channel mix that actually works.
London headquartered
Most of our clients sell into the US, UK, Europe, or global English-speaking markets (the Anglosphere). Being based in London gives us timezone overlap with both US and European teams, a more neutral international voice, and a standard of written communication that matters when you are testing senior buyers.
US and Europe coverage
Morning overlap with European buyers, afternoon overlap with US teams, and operating rhythms that work across both markets.
Sharper written quality
Market tests live or die by clarity. The UK base reinforces concise, credible, low hype messaging for senior buyers.
International positioning
We are not tied to one local market. The work is designed for companies selling across geographies and account types.
British standards
Careful research, restrained copy, and clean execution. Useful when your first touch is also your first impression.
How we work
The principles behind live market tests
Signal over volume
The point is not to send more email. The point is to learn which ICPs, triggers, and messages can create qualified pipeline.
Evidence before scale
Every campaign should answer a commercial question. Which ICP replied? Which objection repeated? Which account group deserves the next round of budget?
Speed to lead
When a buyer responds, the window is short. Reply handling matters because signal is only useful if it becomes a qualified conversation while intent is still alive.
Clear commercial decisions
The work should make the next move obvious: scale the motion, change the message, pivot the ICP, or stop wasting time on a weak market.
Leadership
Founder led strategy, hands on execution
Sebastian Hulme
Founder & CEO
Sebastian founded Riserify after spending 6+ years building campaign systems and seeing the same pattern across B2B companies: teams were investing in sales activity before they had enough evidence about the market.
Today, he stays close to the strategy behind each engagement: the ICP map, the message angles, the campaign evidence, and the decision on what to scale next. The goal is not just activity. It is sharper market understanding that turns into qualified pipeline.
By the numbers
Years of campaign evidence, not just activity
Pipeline conversations created
Testing GTM motions
Interested buyers surfaced
Decision makers reached globally
Ready to test the market?
30 minute call. No commitment. We will map the ICP, message angles, and first live outbound test we would run before you scale the motion.
Plan a market testLimited availability. We take on a small number of new clients each quarter.